Gain consumer opinions and thoughts on specific topics and prioritised your next steps based on instant user opinions
PSi redesigns how brands and clubs aggregate data from their users and fans to better integrate their experiences and perspectives. Existing online tools for fan intelligence can be affected by social biases such as homophily and polarization. PSi reduces the impact of these biases using collective intelligence research which shows that a diversity of viewpoints is the cornerstone of good decision making.
Thousands of fans can have a real-time conversation to suggest ideas for a topic, or feedback on a new campaign. Voice conversations mean higher engagement and build brand engagement.
PSi is designed to make holding large real-time conversations easy so that clubs and brands can easily engage with thousands of fans. PSi discussions are efficient ways to consult fans and users, making engagement sustainable and used to course correct, rather than as a one off initiative.